Warp + Weft a branding and marketing agency based in Maine.We're a team of designers, writers, brand strategists, and marketers driven to take your business to new heights.
Why Do Designers Use Mockups?
Category: Visual Design
Why Do Designers Use Mockups?
Why Do Designers Use Mockups?Q+A with a tote bag Presenting a design in context can be a really helpful visualization tool. It allows a client to see how their new logo might look IRL or…
Spacing After a Period: An Easy Breakdown of the Basics
Spacing After a Period: An Easy Breakdown of the Basics One, two, even three spaces after a period? Please stop putting two spaces after a period! I beg you. Unless you’re using a manual typewriter….
Italic vs Script: An Easy Breakdown of the Basics What’s the difference between italic and script? They both tilt right, right? Italic verses Script Italic is a description for typefaces that are on an angle…
What’s the difference between Serif and Sans Serif?
What’s the difference between Serif and Sans Serif? An Easy Breakdown of the Basics As a designer, I sometimes speak in industry lingo and forget that not everyone speaks my language. That happened recently in…
4 Color Types You Need to Know Now Stay true to your brand with CMYK, PMS, RGB and Hex Color is personal. A pale green may be evocative of verdant summer days for one person,…
Color Me NOT Confused A simple guide to nailing color theory and reassurance in trusting your instincts. “What’s the best color for my logo?” “What does the color purple mean?” “Why is red the wrong…
Kerning So Bad I Can’t Even Typography isn’t just putting words on paper, it’s making those words legible. The right choices in type can communicate a message more directly or imbue a word with emotional…