Warp + Weft a branding and marketing agency based in Maine.We're a team of designers, writers, brand strategists, and marketers driven to take your business to new heights.
Italic vs Script: An Easy Breakdown of the Basics
Category: Creative and Design
Italic vs Script: An Easy Breakdown of the Basics
Italic vs Script: An Easy Breakdown of the Basics What’s the difference between italic and script? They both tilt right, right? Italic verses Script Italic is a description for typefaces that are on an angle…
What’s the difference between Serif and Sans Serif?
What’s the difference between Serif and Sans Serif? An Easy Breakdown of the Basics As a designer, I sometimes speak in industry lingo and forget that not everyone speaks my language. That happened recently in…
Adventures in Stock Photography: Frankenchoke Our graphic designers run into some pretty hilarious search results when looking for the right photography to accompany a project. Laugh along with us as we share some of our…
4 Color Types You Need to Know Now Stay true to your brand with CMYK, PMS, RGB and Hex Color is personal. A pale green may be evocative of verdant summer days for one person,…
Color Me NOT Confused A simple guide to nailing color theory and reassurance in trusting your instincts. “What’s the best color for my logo?” “What does the color purple mean?” “Why is red the wrong…
Be a Pro: Know Which File Format Is The Right One/h3> .eps, .ai, .jpg, .gif, .pdf, .psd, .png… mindboggling, right? Let us help. Your organization’s logo is the cornerstone of your brand. It’s also going…
Kerning So Bad I Can’t Even Typography isn’t just putting words on paper, it’s making those words legible. The right choices in type can communicate a message more directly or imbue a word with emotional…
It’s Not All About the Logo What is branding? It all begins with a logo, right? Well, not so fast… Your brand is the perception of your organization that lives in the hearts and minds…