Warp + Weft a branding and marketing agency based in Maine.We're a team of designers, writers, brand strategists, and marketers driven to take your business to new heights.
Why Do Designers Use Mockups?
Category: Creative and Design
Why Do Designers Use Mockups?
Why Do Designers Use Mockups?Q+A with a tote bag Presenting a design in context can be a really helpful visualization tool. It allows a client to see how their new logo might look IRL or…
When is the Right Time for a New Headshot? Being in the branding and marketing industry, and with one of our services being website development, we see a lot of headshots! If you clicked on…
Calling in the Backup Play dress up with your home office By now video conferencing is so ingrained into our 9 to 5 that we’re over it. (And do people ever talk on the phone…
Brand Style Guides and Why Your Business Needs One.
Brand Style Guides and Why Your Business Needs One. What is a Brand Style Guide? Think about some of the most recognizable brands. What comes to mind? In all likelihood you recognize them because their…
Why is there a White Box Around My Logo? You know that white box around your logo? Yep, the one that makes your designer cringe. The one that screams “I’m a branding newbie.” It has…
What is Responsive Logo Design and Why is it Important?
What is Responsive Logo Design and Why is it Important? In the marketing and branding world, the term “responsive” is typically used in website development. A responsive website responds or changes to fit the user’s…
X-Height: An Easy Breakdown of the Basics We’re going into a little detail here, stick with me. There are a lot of typography terms—ligature, baseline, ascender, etc… I won’t bore you with a definition of…
What Algorithm? Adventures in Stock Photography The internet is a strange place, and stock photography sites represent a perfect microcosm of the weird and the beautiful, the inspiring and the unnecessary, the fake and the…
Spacing After a Period: An Easy Breakdown of the Basics
Spacing After a Period: An Easy Breakdown of the Basics One, two, even three spaces after a period? Please stop putting two spaces after a period! I beg you. Unless you’re using a manual typewriter….